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The legacy of Hugh Hefner certainly begins with Playboy, the magazine he launched in 1953 — the magazine that helped open the doors to a new era of sexual freedom — but it hardly ends there.

Even if you never gazed upon a Playmate’s stapled bellybutton, you’re living in the long cultural shadow cast by the man known by most everyone simply as Hef.

Hefner, 91, died Wednesday – we’d like to think as he lived, wearing silk pajamas. He was at his home in Holmby Hills, the iconic Playboy Mansion where he’d lived since Playboy purchased it as a West Coast operations for its until-then-Chicago-based editor-in-chief in 1971.

Click on the Los Angeles Daily News logo above to read the rest of the story.

 

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Hugh Hefner dreamed of being a cartoonist. Instead, he changed the market for top comic artists.   Before he became a publisher of posed flesh and prose, Hugh Hefner dreamed of becoming a cartoonist. Young Hugh knew that the striking visual line could help deliver a message, and so he sketched his satire. Although his own comics-making career never fully panned out, his early aspirations shaped him: He later knew he wanted his magazine to carry some of the biggest names in cartoons.

Click on the Washington Post logo to see the rest of the story.

 

Playboy Magazine July/August 2017 (page from magazine)

Playboy Magazine July/August 2017 (page from magazine)

Celebrating Our Sexy Sense of Humor – Patty Farmer’s new book, Playboy Laughs, out August 3, charts how Hef changed the world of comedy, with stories from the likes of Lily Tomlin, Dick Gregory and David Frost.

Click on the Playboy logo to see our little clip taken from Playboy Magazine July/August 2017 issue.

 

At a Saturday afternoon memorial service for journalist Wade Nelson, many funny stories were told and much laughter echoed through the stately Unity Temple in Oak Park.  There were also plenty of tears.  That’s the way it is, isn’t it, sorrow and humor often in some existential balancing act? But why?

Click on the Chicago Tribune logo above to read the rest of the article.


 

 

 

 

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Metro Media By Nikki M. Mascali Published : August 21, 2017

Author Patty Farmer releases 2nd book on Plaza’s star-studded history – “Starring the Plaza” centers on the hotel’s place in entertainment history, from Hollywood to Broadway and the stars who flocked and filmed there.

Click on the Metro logo above to see page 7 taken straight out of the Metro e-edition.

 

 


 

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The New York Times – January 13, 2017


 “He said he’s always thought of the rabbits as male” and had envisioned the employees wearing short nightgowns, Mr. Lownes told Patty Farmer, the author of “Playboy Swings” (2015). But Mr. Lownes’s friend got her mother, a seamstress, to mock up a prototype, and Mr. Hefner liked it.

Click on The New York Times logo above to read more.

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The New York Times – September 11, 2015

“His whole life, he [Hugh Hefner] loved jazz,” Farmer said. “His main contribution, and it may sound corny, but he made jazz cool.”

Click on The New York Times logo above to read more.

 

September 24, 2015

Wall Street Journal – September 24, 2015

“I commend your attention to “Playboy Swings!: How Hugh Hefner and Playboy Changed the Face of Music,” a well-researched, fascinatingly detailed new book by Patty Farmer that comes out next month. Written with the assistance of Will Friedwald, a frequent contributor to the Journal, “Playboy Swings!” goes a long way toward answering that question.” 

Click on the Wall Street Journal logo above to read more.

 

 

October 22, 2015

Chicago Tribune – October 22, 2015

‘Playboy Swings’ emphasizes Playboy’s role in promoting jazz artists.  “Playboy Swings” explores how Hugh Hefner introduced jazz to the mainstream.

Click on the Chicago Tribune logo above to read more.

 

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The Orange County Register – December 31, 2015

The debut issue of Playboy magazine arrived in December 1953, and if you knew that Marilyn Monroe was featured on the cover, well, we’re not all that surprised.

But if you also knew that the first issue of Hugh Hefner’s men’s magazine included an article on Jimmy and Tommy Dorsey and the Dorsey Brothers jazz orchestra, well, either you really were reading Playboy for the articles, or perhaps you’ve been thumbing through “Playboy Swings,” a new book by Patty Farmer that traces the six-decade relationship between Hef’s empire and the jazz world.

Click on The Orange County Register logo above to read more.

 

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Los Angeles Confidential Magazine – October 2015

PLAY IT AGAIN, HUGH: A new book, Playboy Swings, examines Hugh Hefner’s lifelong obsession with S&M (that’s sex and music). by Kelsey Marrujo.

To read the entire article, click on the LA Confidential cover above.

 

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Just a brief mention, but hey, it’s in Vanity Fair!

To read the entire article, click on the Vanity Fair logo above.

 

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The Oxford Club

 

 I had the pleasure of joining Chairman’s Circle Member Patty Farmer in New York City for two occasions, both to celebrate two of her main passions. One was at the always glamorous Plaza Hotel for the media launch of her first book, The Persian Room Presents. The other was when she was supporting LIM College at a fundraising fashion event. She is one of the smartest, most generous and worldly investors I’ve come across in my 26 years of financial publishing. I thought it fitting Patty be the focus of our inaugural Member Spotlight. 

To read the entire article, click on The Oxford Club logo above.

 

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Yes, she’s a former fashion model, but that’s not how Patty Farmer became an expert on Hugh Hefner, let alone how he engineered jazz music’s appeal in popular culture. The author of “Playboy Swings! How Hugh Hefner and Playboy Changed the Face of Music,” Farmer started to pick up threads tying major milestones in this music’s appeal to Playboy’s founder as she was researching her previous book, “The Persian Room Presents,” a history of New York City nightlife at the legendary Plaza Hotel, where she maintains an apartment.

To read the entire article, click on the Orange Coast Magazine cover above.

 

 

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Hugh Hefner has received thousands of “offers” from beautiful women over his illustrious lifetime, but this one was different. The proposal was in regards to the other four-letter word that he cherishes and treasures so much – jazz.

To read the entire article, click on the Sir and Sport logo above.

 

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Farmer’s insights into this amazing chapter of American cultural history is told through interviews with those involved present in the actual events, including Hugh Hefner, and his Playboy cohorts, and the cadre of jazz artists, performers, show business legends and entertainers who performed at the Playboy venues, and thereafter became well known around the world…

To read the entire article, click on the BlackRefer.com logo above.

 

Style & Society

Style & Society – June 5, 2016

Hugh Hefner may best known for introducing an entire generation to the beauty of the female anatomy; but truth be told, one of the most lasting impressions and important impacts he made was contributions to music in America, as uncovered in Patty Farmer’s new book Playboy Swings: How Hugh Hefner and Playboy Changed the Face of Music. Offering insights into modern American history, the book explores the remarkable way Hugh Hefner’s efforts resulted in a legacy that continues to influence the American music and entertainment landscape.

Click on the Style & Society logo above to read more.

 

Desert Star Weekly

Desert Star Weekly – November 18, 2015

While many books have been written about the Playboy organization and the ultimate playboy himself, Hugh Hefner, no book—until this one—has focused specifically on Playboy and the music scene, its impact on popular entertainment (and vice versa), and the fabulous cadre of performers who took to the stages of the mythic Playboy Clubs and Jazz Festivals.  Patty Farmer’s Playboy Swings is a groundbreaking look at Playboy through a new lens: music. 

Click on the Desert Star Weekly logo above to read more.

 

 

November 12, 2015

Inland Valley Daily Bulletin – November 12, 2015

Those experiences later gave her the confidence for adult conversations with celebrated entertainers, writers, cartoonists and cultural icons. And ultimately led to Farmer’s intense research for and development of “Playboy Swings: How Hugh Hefner and Playboy Changed The Face of Music,” the first comprehensive and sanctioned book on the significant impact Hefner and Playboy Enterprises had on jazz music, racial equity, human rights and social reform.

Click on the Daily Bulletin logo above to read more.

 

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Don’s American Songbook (Audio Interview) – October 25, 2015

Click on the link above to listen to the time I spent with Don Romano on his show, Don’s American Songbook.  During the time on his show, we played some music and discussed my book, Playboy Swings.  I hope you enjoy.

Click on the photo of Don above to read more and to listen to the interview between Don and I.

 

October 28, 2015

LA Weekly – October 28, 2015

Though most people don’t know it, the world’s biggest skin rag is as much associated with jazz as it is with naked centerfolds. Patty Farmer discusses the history of this connection in Playboy Swings: How Hugh Hefner and Playboy Changed the Face of Music.

Click on the LA Weekly logo above and scroll down under 10/28 (second paragraph) to read more.

 

September 11, 2015

U.S. News & World Report – September 11, 2015

“Beyond bunnies: ‘Playboy Swings’ book recounts Hugh Hefner’s devotion to jazz, civil rights”  “Hugh Hefner, centerfolds and Playboy bunnies are an obvious match. But writer Patty Farmer wants to stretch Hefner’s legacy to include his devotion to music, especially jazz, and colorblind entertainment.”

Click on the U.S. News & World Report logo above to read more.

 

The Huffington Post - September 25, 2015

The Huffington Post – September 25, 2015

A conversation with Patty Farmer.  See what Patty Farmer has to say as Mike Ragogna asks questions about Patty’s new book, Playboy Swings, and about the relationship between Jazz music and Playboy Magazine.

Click on The Huffington Post logo above to read more.

 

 

Associated Press

Associated Press – September 11, 2015

“Playboy Swings,” Farmer’s nonfiction book out Monday, makes the case by recounting Hefner’s efforts to popularize jazz and help its African-American artists get a place on the national stage despite mid-20th-century discrimination.

Click on the Associated Press logo above to read more.

 

Down Beat Magazine - September 11, 2015

Down Beat Magazine – September 11, 2015

In the new book Playboy Swings, author Patty Farmer examines how the magazine and its namesake clubs and festival promoted jazz musicians and helped increase the genre’s popularity.

Click on the DownBeat Magazine logo above to read more.

 

Music-News.com - September 9, 2015

Music-News.com – September 9, 2015

“Featuring candid, in-depth interviews with a multitude of musicians and singers, as well as those involved behind the scenes, the book moves from the inception of the Playboy Empire through the 1959 jazz festival, to the opening of club after club. Throughout the book, it is the artists who do most of the talking-and they have a lot to say about the golden era of Playboy entertainment. The result is a fresh take on one of the great social and cultural institutions of our time, as well as a unique first-person history of American popular performance in the second half of the 20th century.”

Click on the Music-News.com logo above to read more.

 

September 1, 2015

DailyMail.com – September 1, 2015

Hugh Hefner wanted to create a men’s magazine with the mantra ‘nice girls do’ but in 1953 he was an unsophisticated introvert.  Six years later, ‘I came out from behind the desk and started living the life.’

Click on the DailyMail.com logo above to read more.

 

September 2015 Issue (Page 36)

Playboy Magazine – September 2015 Issue (Page 36)

This isn’t a love story — I present everything factually — but the topic is important historically.  I talked to more than 100 people, from Ellis Marsalis and Tony Bennett to Sonny Rollins and Joan Rivers, and many of them credit Hef for his color-blindness and activism against segregation.

Click on the Playboy logo above to read more.

 

Modern Times Magazine - August 24, 2015

Modern Times Magazine – August 24, 2015

Much More Than Just Monthly Nude Centerfolds, Playboy, As Chronicled In A New Book, Heavily Influenced Popular Entertainment, And Especially Music And Comedy

Click on the Modern Times Magazine logo above to read more.

 

New York Social Diary - August 17, 2015 (Liz Smith)

New York Social Diary – August 17, 2015 (Liz Smith)

WHEN WE think of Playboy magazine, we think about — the articles, sure the articles! Actually, back in the day, Playboy was a premiere outlet for terrific fiction and non-fiction prose. Along with those lovely centerfold ladies with the magazine staples through their navels.  (This article has also appeared in the Huffington Post, Drudge, MyWay.com, the Chicago Tribune, and  various other newpapers.)

Click on the New York Social Diary logo above to read more.

 

Latin Post

August 10, 2015

Bill Cosby once regularly staged his shows at Playboy Clubs free of charge based on his “loyalty” to longtime establishment owner Hugh Hefner.

Click on the Latin Post logo above to read more.

 

New York Post - Page Six - August 9, 2015

New York Post – Page Six – August 9, 2015

Patty Farmer’s “Playboy Swings: How Hugh Hefner and Playboy Changed the Face of Music,” says that Art Weiss — who worked at the clubs for 16 years starting in 1966 — recalled: “There were lots of stars who came through, to hang out as much as to work.

Click on the New York Post logo to read more.

 

AXS.com

AXS.com – July 24, 2015

As one of the most important jazz festivals in the nation, the first Playboy Jazz Festival was produced in 1959 in celebration of Playboy’s fifth anniversary.

Click on the  AXS logo above to read more.

 

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the STNDRD

Author Patty Farmer’s new book, Playboy Swings, focuses on an often forgotten aspect of Hugh Hefner’s legacy, music.  Hefner’s Playboy empire is often thought of as primarily just a magazine, but in reality it is one of the top brand names and business empires ever.  We talked to Patty Farmer about her new project, Playboy Swings.

Click on The STNDRD logo above to read more.

 

Jazz in Europe - July 23, 2015

Jazz in Europe – July 23, 2015

“A comprehensive and wildly entertaining new book from the author of The Persian Room Presents offers a fresh perspective on the Playboy empire and its influence on popular music.”

Click on the Jazz in Europe logo above to read more.

 

All About Jazz

All About Jazz

While music may not be the first thing you think of when you hear the word Playboy, it should certainly be in the top two—and Playboy Swings is meant to insure that.

Click on the All-About-Jazz logo above to read more.

 

Jazz Corner - July 10, 2015

Jazz Corner – July 10, 2015

In addition to its renowned coverage of music in the magazine, Playboy began to sponsor a series of historic jazz festivals, starting with the groundbreaking 1959 Playboy Jazz Festival in Chicago celebrating the magazine’s 5th Anniversary.

Click on the Jazz Corner logo above to read more.

 

EurWeb.com - July 4, 2015

EurWeb.com – July 4, 2015

The Playboy experience was never just about sex—it was about lifestyle. And music—particularly the finest jazz, a personal passion of Hefner’s—has always been an essential component of that lifestyle.

Click on the EurWeb.com logo above to read more.

 

MOCRadio Network - July 4, 2015

MOCRadio Network – July 4, 2015

While many books have been written about the Playboy organization and the ultimate playboy himself, Hugh Hefner, no book—until this one—has focused specifically on Playboy and the music scene…

Click on the MOCRadio Network logo above to read more.

 

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CLASSICALITE

There’s a story in the new book, Playboy Swings: How Hugh Hefner and Playboy Changed the Face of Music, (Beaufort Books) by Patty Farmer from 1963.  The New York City Playboy club had just opened.  Tony Bennett would go there almost every night and, invariably, he’d bring his famous friends with him including Ella Fitzgerald, Tony Curtis, Dean Martin, Eddie Fisher, Elizabeth Taylor and Sammy Davis, Jr. Bunny Teddy was working the night Sinatra showed up…

Thanks Mike Greenblatt at Blogarrhea for the interest in Playboy Swings (available here).

Click on the Classicalite logo above to read more.

 

The-Advocate

THE ADVOCATE

Playboy magazine stripped of nudity — a brand adjustment owed to Internet-delivered availability of nudity and so much more — signals the end of an era.

It was an era, a new book asserts, in which the magazine and its founder made pop-culture contributions well beyond Bunnies, Playmates and, of course, all those fascinating articles.

In “Playboy Swings: How Hugh Hefner and Playboy Changed the Face of Music,” a Beaufort Books release, author Patty Farmer tracks how Hefner’s personal taste for jazz helped shape a generation’s music-listening habits.

It’s a tale that leads through New Orleans, where the local Playboy Club, at 727 Iberville St., now the site of The Penthouse Club, helped integrate bandstands and audiences at a time when both were mostly monochromatic.

Thanks Dave Walker with a special to The Advocate for your wonderful write up about Playboy Swings (order here).

Click on The Advocate logo above to read more.

 

FILM TAKEOUT

We’re all aware by now that Playboy will no longer feature models in the nude. But, are you aware Playboy Swings? So, put on your dancing shoes, for author of Playboy Swings!: How Hugh Hefner and Playboy Changed the Face of Music, Patty Farmer, swung by Film Takeout and set the tone…and I took note.

Thanks Jeremy Marc Delaporta for the interest in Playboy Swings (order here).

Click on the Film Takeout logo above to read more.

 

 


 

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Orange Coast College - Friends of the Library - November 6, 2012

Orange Coast College – Friends of the Library – November 6, 2012

Patty Farmer’s lecture on the most elegant and magical nightspot New York has ever known, The Persian Room, was featured in “FOTL Events: The Persian Room Presents”.

Click on the Orange Coast College logo above to read more.

 

PBS - October 28, 2012

PBS – October 28, 2012

Patty Farmer was featured on SoCal PBS for an interview and feature on The Persian Room.

Click on the PBS logo above to read more.

 

Highlight Hollywood - September 26, 2012

Highlight Hollywood – September 26, 2012

After Celeste Holm and Andy Williams sadly passed, The Persian Room Presents was featured on Highlight Hollywood as the book features the most recent interviews of both stars in “Memories of Paul Williams at The Persian Room, Famed Author Patty Farmer has Included the Last Interviews of Iconic Legends Andy Williams and Celeste Holm, Highlight Hollywood Exclusive News”.

Click on the Highlight Hollywood logo above to read more.

 

Richard Skipper Celebrates - August 8, 2012

Richard Skipper Celebrates – August 8, 2012

Richard Skipper blogs about how he first learnt of Patty Farmer’s novel and covers why she wrote a book on The Persian Room in “Revisiting Patty Farmer: The Persian Room Presents”.

Click on Richard Skipper Celebrates above for more.

 

Connie Martinson - Talk Books - April 25, 2012

Connie Martinson – Talk Books – April 22, 2012

Author Patty Farmer and Connie Martinson of Talk Books had a two part interview on the stars of the Persian Room and the history of The Plaza Hotel.  View Part 2 here.

Click on Connie Martinson Talks Books above for more.

 

Richard Skipper Celebrates - August 8, 2012

Richard Skipper Celebrates – May 7, 2012

An article on the well-attending book signing of The Persian Room Presents at Barnes & Nobles was documented by Richard Skipper with “The Persian Room Presents… Lainie Kazan and Connie Stevens!

Click on Richard Skipper Celebrates above for more.

 

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BroadwayWorld.com – April 16, 2012

BroadwayWorld.com highlights the leading ladies of New York’s famous Persian RoomLainie Kazan,Michele LeeConnie Stevens and Barbara Van Orden that joined Patty Farmer for a Q&A and and signing of “The Persian Room Presents” at Barnes & Nobles in  “Leading Ladies Join Patty Farmer for THE PERSIAN ROOM PRESENTS Signing, 5/9”.

Click on the BroadwayWorld.com logo above for more.

 

Edge Media Network

Edge Media Network (New York) – April 4, 2012

Kevin Scott Hall who writes the column “Kevin on Kabaret” attended the book release party of The Persian Room Presents  at The Plaza Hotel. Kevin had the opportunity to talk to Julie Wilson and even hear a story of when an unruly guest dumped his plate of food on her Parisian gown when she would not sing “Melancholy Baby”.   Kevin on Kabaret : Remembering the Persian Room.

Click on the EdgeMediaNetwork logo above more more.

 

Viewpoint Radio

Viewpoint Radio – March 25, 2012

 

Patty Farmer was interviewed on Viewpoint Radio about her book The Persian Room Presents. 

Click on the Viewpoint Radio logo above for more.

 

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BroadwayWorld.com – March 20, 2012

Patty Farmer Set for Persian Room Presents Book Signing, March 29”

Click on the BroadwayWorld.com logo above for more.

 

Highlight Hollywood - September 26, 2012

Highlight Hollywood – March 11, 2012

The book release party at The Plaza Hotel was featured in “New York’s Illustrious Past Remembered in ‘The Persian Room Presents’, Highlight Hollywood Exclusive News”.

Click on the Highlight Hollywood logo above to read more.

 

Richard Skipper Celebrates - August 8, 2012

Richard Skipper for StageBudddyPro – March 6, 2012

Richard Skipper interviews guests such as Tommy Tune, George Marcy, Carol Lawrence, Eve Plumb, Julie Wilson, Marge Champion at The Persian Room Presents book release party at The Plaza Hotel.

Click on Richard Skipper Celebrates above for more.

 

Highlight Hollywood - September 26, 2012

Highlight Hollywood – February 28, 2012

Highlight Hollywood writes about the book signing for The Persian Room Presents and the many stars (such as Andy Williams, Marge Champion, Polly Bergen, Diahann Carroll, Connie Stevens, Lesley Gore, Patty Page, Carol Lawrence, Jack Hones, Michelle Lee, Lainie Kazan, Julie Willson, Tony Butala, Tony Sandler, Celeste Holm, Kaye Ballard, and Roslyn Kind) that gave their oral histories to Farmer for the book in “Meet Patty Farmer, Author of ‘The Persian Room Presents’ Highlight Hollywood News”.

Click on the Highlight Hollywood logo above to read more.

 

Highlight Hollywood - September 26, 2012

Highlight Hollywood – January 30, 2012

“Celebrated Cabaret Performers Remember New York’s Landmark in Farmer’s ‘The Persian Room Presents’ A Highlight Hollywood EXCLUSIVE”

Click on the Highlight Hollywood logo above to read more.

 

Feathered Quill Book Review - January 30, 2012

Feathered Quill Book Review – January 30, 2012

A book review of The Persian Room Presents on FeatheredQuill.com calls Farmer’s book “a homage to a time that is sorely missed” and “For any fans of the greatest City in the world this is truly not a gift, it’s a treasure”.

Click on the Feathered Quill Book Reviews logo above for more.